PewDiePie, T-Series, and the Future of Online Conflict

Over the past few months you may have heard of the online competition between Youtuber Felix Kjellberg, otherwise known as PewDiePie, and Indian media conglomerate T-Series. It’s a feud that has been seeping out of the Internet since September of 2018, in what may at first glance be seen as an arbitrary battle over who can gain the most Youtube subscribers. Especially if you’re not on Youtube…